Privacy Policy

Earl’s Performance Plumbing
Website: www.earlsplumbing.net
Effective Date: February 26, 2026
Last Updated: February 26, 2026

Earl’s Performance Plumbing (“Earl’s,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website, www.earlsplumbing.net, and any related online services that link to this Privacy Policy (collectively, the “Site”).

This Privacy Policy explains what information we collect, how we use it, how we disclose it, and what choices may be available to you.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through our Site. It does not apply to information collected offline, over the phone, in person at a service appointment, through third-party financing providers, through third-party review platforms, or through other websites or services that do not link to this Privacy Policy.

2. Information We Collect

We may collect the following categories of information through our Site:

Information You Provide Directly

When you fill out a form, request service, contact us, or otherwise communicate with us through the Site, we may collect:

name
email address
phone number
service address or city
details about your plumbing or service request
any information you include in messages, form submissions, reviews, comments, or testimonials

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect:

IP address
browser type
device type
operating system
general geographic location inferred from IP address
pages viewed
date and time of visits
referring and exit pages
clicks, browsing behavior, and interactions on the Site
cookie identifiers and similar online identifiers

Information from Third Parties

We may receive information from third-party providers that support our business and website operations, such as:

analytics providers
advertising platforms
website hosting and security providers
call tracking providers
scheduling, marketing, or CRM tools
social media platforms if you interact with our advertising or pages

3. How We Use Information

We may use personal information to:

respond to inquiries and requests
schedule appointments and provide estimates
communicate with you about services, appointments, dispatch updates, and customer support
improve our Site, services, and customer experience
analyze website usage and performance
measure the effectiveness of our advertising and marketing campaigns
detect, investigate, and prevent fraud, misuse, or security incidents
maintain business records
comply with legal, regulatory, tax, accounting, insurance, and operational requirements
send promotional communications where permitted by law

4. Cookies, Pixels, and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to:

operate and maintain the Site
remember user preferences
understand how visitors use the Site
improve website performance and user experience
measure marketing and advertising performance
support remarketing and interest-based advertising

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

5. Analytics, Advertising, and Tracking Technologies

We use third-party analytics and advertising tools to understand website traffic, improve our marketing, and measure ad performance. These may include:

Google Analytics
Google Ads remarketing and related Google advertising features
Meta Pixel
Amazon advertising or tracking technologies

These tools may collect or receive information from our Site and from your browser or device, including online identifiers, browser data, pages viewed, actions taken on the Site, and related usage information.

Third-party vendors, including Google, Meta, and Amazon, may use cookies, pixels, and similar technologies to:

provide analytics services
measure ad performance and conversions
support audience building and remarketing
deliver or help optimize personalized or interest-based advertising

For more information about these providers’ privacy practices, please review their respective privacy policies and available privacy controls.

6. How We Disclose Information

We do not sell personal information for money.

We may disclose personal information to the following categories of recipients:

website hosting, IT, and security providers
analytics providers
advertising and marketing service providers
CRM, communications, scheduling, and call tracking providers
professional advisors such as lawyers, accountants, insurers, and auditors
government entities, law enforcement, or others when required by law or reasonably necessary to protect rights, safety, property, or our business
a buyer, successor, or other relevant party in connection with a merger, acquisition, sale of assets, financing, or similar business transaction

Some uses of third-party advertising technologies may be considered “sharing” under certain privacy laws if personal information is made available for cross-context behavioral advertising.

7. Public Reviews, Comments, and Submitted Content

If you submit reviews, comments, testimonials, photos, or similar content through public areas of the Site, that content may be visible to others.

Please do not submit sensitive or confidential information in public-facing areas of the Site.

We reserve the right, but not the obligation, to review and remove content that is unlawful, offensive, misleading, spam-related, or otherwise inappropriate.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

provide requested services
maintain customer and business records
comply with legal, accounting, tax, insurance, and regulatory obligations
resolve disputes
enforce agreements
protect our business and customers

Retention periods may vary depending on the type of information and the reason it was collected.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to help protect personal information collected through the Site. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has submitted personal information to us through the Site, please contact us so we can review and address the matter.

11. California Online Privacy Disclosures

Do Not Track Signals

Some web browsers may transmit “Do Not Track” signals. Because there is not currently a universally accepted standard for responding to these signals, our Site may not respond to browser-based Do Not Track settings in all cases.

Third-Party Tracking Across Sites

Third-party analytics and advertising providers may collect information about your online activities over time and across different websites or online services when you use our Site.

12. California Privacy Rights

If applicable under California law, California residents may have rights regarding their personal information, including the right to:

request information about the categories and specific pieces of personal information collected
request deletion of certain personal information
request correction of inaccurate personal information
opt out of certain sales or sharing of personal information
not receive discriminatory treatment for exercising applicable privacy rights

We do not sell personal information for money.

If you believe you have rights under applicable California privacy law and would like to make a request, please contact us using the information below. We may need to verify your identity before responding to certain requests.

13. Email, Phone, and Marketing Communications

If you provide your contact information, we may use it to:

respond to your inquiry
contact you regarding appointments, estimates, service, dispatch, and follow-up
send customer service or transactional communications
send marketing or promotional communications where permitted by law

You may opt out of promotional email communications by following the unsubscribe instructions in the message. Opting out of promotional communications does not prevent us from sending non-promotional service-related communications.

14. Third-Party Websites and Services

Our Site may contain links to third-party websites, financing providers, social media platforms, maps, videos, reviews, or other services that we do not control. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing them with your information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Site after any updates means you acknowledge the updated Privacy Policy, to the extent permitted by law.

16. Contact Us

If you have questions about this Privacy Policy or would like to contact us regarding privacy matters, please contact:

Earl’s Performance Plumbing
P.O. Box 6302
Chico, CA 95927
(530) 343-0330
Website: www.earlsplumbing.net